The Ritualist

The Ritualist is a contemporary skincare line informed by cycle-syncing – the concept of syncing one’s lifestyle, diet, and skincare routine to their hormonal cycle. Cycle-syncing is an empowering tool used by women to honor their body’s natural rhythm. I utilized the Adobe Suite to design an original logo, packaging mockups, and a social media mockup. The social media plan outlines research-driven methods to boost engagement while both honoring and evolving the visual identity of The Ritualist and empowering an online community of women.